Wednesday, October 19, 2011

Boxes, Babies, Blogs and Belly Butter

A few fun updates on how it's going around Funktion headquarters (i.e.-our storage room). ;)

Boxes:  This week the rest of our production shipment arrived!!!  To our garage!  Wow, when I say a lot of boxes, I mean, the garage is full, they are all fully shrink wrapped and someone needs to unload them all and move them to the storage unit.  Hmmm, where is my wand? Cabana boy? Did I mention we wanted to "touch and feel" the first order, so each box needs to be opened for adjustments, tweaks and tissue paper.  I am sure I will whip through all 750 in an hour or so, after my morning coffee.

Babies:  Yes, you might recall that I am now on the 5 week, 5 day and hopefully not 5 minute more countdown to baby boy.  You might also recall that we have a 4 month old puppy, Lulu and a 2 year old daughter, Taylor.  Yes, they were all there to so graciously and effortlessly help me with the receiving of above said boxes. :)

Blogs:  We are working hard with some favorite blogging mommies to spread the word and be part of some great Holiday giveaways!  Look for postings on 7 or so different blogs with various freebies!

Belly Butter:  All this chaos above has definitely spurred a need for more belly butter, because we just can't be getting stretch marks on top of all this fun, now can we?

Saturday, October 8, 2011

One Week In...

Quick update on our first week:

We've had so much support from friends and family to help us get the word out!  We've sold quite a few kits and bits, and even have some retail leads that are quite exciting (more to come)!  Also, we sold a kit to a total stranger, which was one of our milestones we thought would take quite a bit longer.

We learned quite a bit, and tweaked our website to work more effectively, and begun the process with some mom blogs to get our product reviewed and "out there".  We should have some placements in the next couple weeks to talk about.

We love all the feedback and support, thanks to all of you who've helped.  Please let us know if we can do anything better, and how you like your baby bits.


Ash and Dave

Saturday, October 1, 2011

It's Launch Day!

We are so excited to introduce all of you to Funktion!

After buying too many diaper bags, I realized I didn’t want to carry something that was designed just for my baby.  So I went back to my handbag, only to find that the baby essentials (bottle holder, changing pad—all covered in polka dots or elephants) felt out of place in my favorite purse.  Born from a love of fashion and the desire to be a stylish mom, Mommassentials by Funktion came to be….

Through Funktion sales, we’re thrilled to be giving back to a great charity called Progress Migration, a non-profit focused on providing single mothers in Africa with medical supplies, clean water and baby essentials.  Our production is run through Joiga, a manufacturer which promotes healthy wages and education.  We hope that at every touch-point, Funktion will improve the lives of those around us- both near and far.
We’d love your support in simply spreading the word!  You can do this by:

- of course, shopping!
- forwarding this email (which includes our video & web site information)
- “Liking” us on Facebook 
- Following us on Twitter
- Letting us know if you have connections to key influencers
- Supplying any other helpful information and feedback as we launch

We hope we make you proud with the ideals our company stands for as we make motherhood a little more stylish and encourage moms everywhere to ditch their diaper bags.
Enjoy our launch promotion of 20% off using the checkout code "trendymom."
Much Love,
Ashley & Dave